Lemonade Stand is a 2025 series of nine advertising-style images, each tied to a tradeable content coin on Zora.
It began by accident. Butcher says a creator coin was switched on when he logged into the app. He turned that market into the subject, the childhood lemonade stand as the first lesson in buying and selling.
The first public state was a profile screenshot with a nine-tile grid, posted on 29 July 2025. The later images borrow the look of posters and product ads, the stand rendered as a brand. Each picture can be looked at on its own, and its coin can trade at the same time. The trading changes nothing about what you see.
In 1961 Claes Oldenburg rented a storefront on East 2nd Street in New York and filled it with painted plaster food and clothing. He called it The Store and sold from it directly. Lemonade Stand moves the shop onto a platform where every image already has a price ticker attached. The stand is the most innocent picture of commerce there is, and here it runs on speculation.
If the picture never changes, what exactly is being traded?
A market before an explanation
On 27 July 2025, Butcher says a Zora creator coin had been activated unintentionally when he logged into the app.
On 29 July he publishes a post titled Lemonade Stand, attaching a profile screenshot with a nine-tile grid. This supplies a dated early state of the project before the later advertising-style images described by the studio catalogue.1
Publishing and trading
The images can be viewed as pictures; their associated coins can also circulate through a market. Those are different encounters with the work. Transactions change holdings and market conditions without necessarily changing the poster image.
The original copy linked large supplies to guaranteed liquidity.3
A proposed interactive extension
On 13 August, the artist begins sharing a market-simulator experiment and says it does not yet work. Later posts propose growing a virtual stand and using token prices to satirize financial ratios.
The internet is both the setting described by the work and the infrastructure of its circulation.2
Development
Images
Notes on the record
- That is his report of the circumstances, rather than an independently verified diagnosis of the platform.1
- That claim has been removed: the existence of units does not establish demand or the ability to sell them at a given price.3
- The archive documents development ideas, not a completed game.2
- A full release inventory still needs all nine coin addresses and dated image versions.2
Sources and further reading
Artist statements describe intention. Reporting and interviews record different perspectives; exhibition announcements establish specific presentations. How sources are classified.
1. Artist / studio · Selected posts from the downloaded account archive
Lemonade Stand: an unintended token becomes a project
4 selected posts, through 2025-07-29. A July account of an unintended creator coin precedes a post titled Lemonade Stand and its early grid. Original wording and links are preserved; headings and notes are editorial. This is artist testimony, not independent verification.
2. Artist / studio · Selected posts from the downloaded account archive
Lemonade Stand: a proposed market simulator
6 selected posts, through 2025-09-27. Work-in-progress notes propose an interactive extension and later describe keeping the idea contained. Original wording and links are preserved; headings and notes are editorial. This is artist testimony, not independent verification.
3. Artist / studio · Preserved primary-source excerpts
Lemonade Stand: Preserved studio catalogue excerpts
Selected passages from the public catalogue before this editorial revision. These preserve the artist's account; their inclusion is not independent corroboration. The capture date is not the work's creation date.